2023 G-STAR B2C
Global Exhibition / Integrated Branding
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Global Exhibition / Integrated Branding
Global Exhibition / Integrated Branding
Project Background
In the year of 2023, EA Sports, a trailblazer in sports video games, bid farewell to its longstanding partnership with FIFA. This marked a pivotal moment as the renowned FIFA series underwent a strategic rebranding, emerging as the refreshed EA Sports FC.Our Solution
EIDETIC, entrusted with unveiling the evolution of EA Sports FC at G-STAR 2023, introduced the Founders Clubhouse as the nexus of our strategy. At its core, the Clubhouse featured the live streaming of the FC Online esports tournament: FC Pro Festival, providing an immersive experience for attendees and a glimpse into the heart of EA Sports FC’s identity.